Media & Marketing Plan

The Exmoor Food Fest is promoted all year round via social media on Facebook, Twitter and Instagram as well as the blog posts on the website and regular newsletters to the public. In addition we work with a number of local and regional media.


June 2019: The ExFF20 is open for registrations

Press Releases to local and regional media in addition to social media campaigns.

Information sent out to national magazines for the ExFF20 to be included in their calendars.

August 2019: Promotion of Media Launch at the Ginger Peanut

Media campaign to raise awareness of media launch

September 2019: Media Launch at the Ginger Peanut

Accompanied by editorials in Somerset/Devon Live

October 2019: Publication of Media Launch

Photos and editorials

October 2019: Publication of the Exmoor Food Fest brochure

10,000 copies featuring an overview of the Exmoor Food Fest and adverts by key participants to be distributed to accommodation providers on Exmoor and visitor centres in the region to encourage visitors to book for February 2020



November & December 2019: Promotion of VIP Launch plus general awareness

January 2020: Major Media Campaign

Editorials in Somerset/Devon Life and all regional newspapers as well local publications

Intensive Social Media Campaign (general plus promotion of participating restaurants)

Interviews in local radio stations

VIP Launch: Local TV and radio news

Advertising campaigns (subject to budget):

– posters in bus shelters across the region

– advertising on buses

– radio campaigns (The Breeze/ The Voice/ West Somerset Radio)

– banners

– flyers in participating restaurants and public venues (GPs, theatres, visitor centres etc)

February 2020:  Follow up on VIP Launch at Kentisbury Grange

Photos and info from the event will be distributed via website, social media and direct contact with journalists